Wednesday, March 11, 2009

Question: What does a vision, a strong brand and a mouse have to do with Meta?




Meta -

Answer: This evening after everything with the show wrapped up and things quieted down, I found enough time to get over to Downtown Disney to hit the retail shops and hopefully score some points with the family.

I was all too quickly reminded just how powerful the Mouse continues to be after all these years! And it all started with one man's vision and his dream in a swamp in the middle of nowhere. With consistent branding efforts and a compelling, emotional story, along with unique experience opportunities and an insane amount of ridiculously overpriced licensed products, an empire has been created. You would be hard pressed to find anyone anywhere who needs any further explanation after simply saying the word "Disney".

So what does it all have to do with Meta? Nothing directly, really (sorry, that may have been a spoiler right out of the gates). And I'll have to confirm with Ron Butterfield, but I'm fairly certain that we're not opening any amusement parks anytime soon. But here's what we do have going for us - and it's a heck of a lot. We do have a clear, collective vision for Meta. Our company has a unified message - a story of "bringing money to LIFE". We are in the process of defining and building a strong, lasting brand. And our products and programs share in the success of other's life experiences. And we tie it all together through relationships. It's an organization we can all be proud to be a part of. And it's a great time to be at Meta!

More from Orlando soon...

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